Writing Services
Content Writing
Creating written material for a targeted audience. With the goal to inform, engage. persuade and entertain. Content writing is a core part of digital marketing, brand communications and online presence, by using the best words to build trust and engagement.
Freelance Articles
Offers tailored articles to the client’s audience and their goals. Writing good articles takes research, drafting, and editing—time many business owners, marketers, and editors don’t have. A new writer can also bring creativity, new angles, and a fresh voice that resonates with the target audience. A well developed article will bring awareness and drive conversations.
Copywriting
Copywriting services are about selling with words — whether that “sale” is a literal purchase or simply getting the reader to take the next step you want. Such as website headlines & landing pages, Product descriptions & sales pages. Social media ads & sponsored posts, email marketing campaigns as well as newsletters, flyers and direct mail.
If you are unsure what services you need or need further clarification please use the following information as a guide:
Content Writing
Primary Goal
Inform, educate, entertain, or build brand authority.
Tone & Style
Conversational, informative, SEO-friendly.
Formats
Blog posts, web pages, newsletters, social posts.
Focus
Providing value to the audience over time.
Typical Length
500–2,000 words (varies).
Audience
Potential customers, followers, general online readers.
SEO Usage
Usually optimized for search engines.
Payment Model
Per word, per article, or retainer.
Copywriting
Primary Goal
Persuade and prompt action (sales, sign-ups, clicks).
Tone & Style
Concise, persuasive, emotionally driven.
Formats
Ads, landing pages, product descriptions, email campaigns.
Focus
Driving conversions and sales.
Typical Length
Often short and punchy (10–300 words, sometimes longer for sales pages).
Audience
Prospective buyers or people ready to act.
SEO Usage
Sometimes used if part of a digital campaign.
Payment Model
Per project, per ad, or per page.
Article Writing
Primary Goal
Inform or explain a topic in detail.
Tone & Style
Neutral or informative, sometimes opinion-based.
Formats
Magazine features, news stories, interviews, how-to guides.
Focus
Delivering factual or researched information.
Typical Length
800–2,500+ words depending on publication.
Audience
Readers of a publication or specific interest group.
SEO Usage
May use SEO if online, but not always a priority.
Payment Model
Per article or per word.